Captured over two days, we used a two-camera setup to balance the industrial scale of the build with the intimate texture of the wood. The 4:3 aspect ratio was chosen to create a portrait-like focus on the maker. We bypassed corporate questioning for a contemplative, atmospheric interview recorded amidst the workshop sounds to ensure the audio felt as grounded as the furniture. The project produced a documentary, a 90-second hero brand film, and a suite of rhythmic social clips. This library provides Mad Goat with a consistent, premium narrative across its website and social channels, matching the visual texture of the film to the tactile quality of the craft.